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The Perfect Landing Page, Story Power, More… Roger’s Picks
We talk a lot about stories here at Neuromarketing, for one reason: our brains love stories, which makes them a powerful tool for marketers. Influence expert Danny Brown (@DannyBrown) hits on a key...
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Content Is Crap
In a famous essay written in 1996, Bill Gates declared that content is king. He presciently foresaw that faster connection speeds would make content the “killer app” of the Internet, creating a...
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Tell Your Change Story
When you're ready to make or introduce a change in your organization, how do you tell employees about it? Or do you?Last week, I wrote about some research that McKinsey did on organizational...
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You Need To Captivate, Not Capture, Your Audience
(NOTE: I originally wrote this article in 2005 and was reminded of it this morning while surfing the net and dealing with autoplay videos. One more way that we try to capture, not captivate, the...
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Storytelling Is a Trojan Horse for #CX Learning
What is storytelling, and why is it an important tool to have in your CX Toolbox? In a post I wrote several months ago, I outlined the 5 Rules for Turning Data into Action for a Better Customer...
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The Power of Story
I recently had the opportunity to visit the Institute for Advanced Study, the place where Einstein worked till his death in 1955. His arrival there was a sort of a tipping point for America—after him...
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Don’t Let Your Marketing Ruin Your Content
Content, in theory, should be a boon to marketers. The Content Marketing Institute says that “consumers have shut off the traditional world of marketing“ and touts content as a “strategic marketing...
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Storytelling Isn’t Enough
Now that marketers in practically every sector prioritize content marketing, storytelling is heralded as a brand’s most effective approach to developing content. It makes sense — people are emotional...
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Telling Your Customer Stories through Journey Maps
Do you know the power of storytelling? And do you use it in your customer experience transformation efforts? Back in 2014, I wrote a post about a museum experience I had at the California Science...
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Using Journey Maps to Tell the Customer’s Story
I originally wrote today's post for Story of Business. It appeared on their blog on August 3, 2018.Stories are a wonderful communication tool and a powerful teaching tool. They allow you to deliver a...
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